Samsung has launched a blockbuster-worthy ad featuring soccer phenom Lionel Messi dribbling while under heavy pursuit, only to receive a captain's band as a foreboding spaceship comes in to view, with the tag "Football Will Save The Planet." The ad from R/GA, San Francisco, and Cheil Worldwide, Korea, is part of a campaign for the Galaxy 11 that will feature 10 more soccer stars that battle aliens in a soccer match. It will include social media photos and content branded with the #WinnerTakesEarth hashtag.

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