Tanger Factory Outlets is engaging holiday shoppers with a texting campaign, asking mobile users to send an SMS message for a chance to win a shopping spree. "We see very high opt-in rates for contest-style mobile promotions where there is incentive to win, so people are likely to readily opt-in for a chance to win a $1,000 voucher. Tanger Outlets has the right idea running a messaging campaign because it is easy to set up and execute, and it provides long-standing value for the brand in the form of a subscriber list," said Cezar Kolodziej, president and CEO of Iris Mobile, Chicago.

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