Spas in Thailand offer different treatments than Western spas, which help make Thailand such a popular global spa destination, this article says. Kitiphat Jirakijviwat's Zabai Thai Massage & Spa has an "East Meets West" section of packages that fuse massage and spa treatments. The spa industry is relatively new in Thailand, as the first spas were featured in luxury hotels and resorts in the 1990s, but the industry has grown quickly by combining Western treatments with Thai traditions such as 2,500-year-old Thai massage.

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