11/11/2013

Traditional methods for analyzing the competitive landscape tend to fall flat for entrepreneurs, who are often interested in creating markets, writes Steve Blank. He explains how to create a petal diagram that allows you to identify competitors and potential customers as you seek to pursue unexplored opportunities. "If your hypotheses about the potential customers turn out to be incorrect, and they aren't interested in your product, then you go back to this competitive diagram and revise it," he writes.

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