11/11/2013

Verizon is expanding its consumer-tracking service to help sports teams determine the impact of sponsorship messages. Verizon's Precision Marketing Insights service can tell partners such as the Phoenix Suns what kind of customers are in its stands and if they visited certain sponsor or locations after a game ended. "We're able to track the activity of the folks who are at the stadium on qualifying events, what they do the day afterwards," said Zaheer Benjamin, vice president of business planning and basketball analytics for the Suns.

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