Responsive website design may be in vogue, but it's not the right choice for every company website, writes John Siebert. A responsive site will not help if you are targeting senior citizens, for example, as they do not typically use mobile phones to access the Internet. The same is true if your content is poorly suited for mobile users. Responsive websites also can have longer load times and are more expensive to create, Siebert adds.

Related Summaries