A skating Plucka Duck is the star of KFC's latest Australian campaign focused on celebrating uniqueness and bringing the brand's values to life. It marks a step away from product-based advertising and nods to pop culture in an effort "designed to provoke," says Shaun Branagan of Ogilvy Sydney, which worked on the campaign.
Best Buy is using social campaigns showing shoppers what others are talking about on social media as a way of boosting holiday sales. Startup Wayin built a microsite for the retailer that shows top trending items and shopping-related tweets.
Retailers including Macy's and Barneys are debuting elaborate holiday window displays in hopes of driving foot traffic. Lord & Taylor invited teen music group Fifth Harmony to inaugurate its display, while Bergdorf Goodman deployed acrobats to fly out of its fourth-floor windows. Macy's said its windows attract some 7,500 people per hour.
Nordstrom, Costco and several other large retailers are touting their decision to remain closed on Thanksgiving in a bid to generate buzz with shoppers turned off by stores that ask employees to work on the holiday. "Our customers appreciate us taking this approach," Nordstrom spokesman Colin Johnson said.
Word-of-mouth-marketing recommendations are the most trusted form of advertising, with 84% of consumers saying they put stock by family and friends tell them, according to a survey and infographic from Nielsen. Web-based consumer reviews and editorial content, including print articles, each have the trust of about two-thirds of respondents.