Some companies are making a case to marketers that they've solved the conundrum of scaling native ads, a seeming contradiction because wider distribution usually means a more generic look and feel. But Sharethrough analyzes publishers' pages to design ads that seem native, and Nativo maintains a premium look while keeping readers on the publisher's page. Polar, OneSpot, Livefyre and Outbrain also offer ways to scale native ads without losing value.

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