12/6/2013

Amazon's plan to offer same-day delivery via unmanned drone has set the Internet aflame with discussion. However, a long list of technical and legal challenges makes the project nearly impossible, making it more likely that the announcement was a marketing stunt, Mary Long writes. "Revealing something like this on Cyber Monday is marketing genius," Long writes. "If there's one way to guarantee your online store is being talked about more than any other, it's this."

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