Hoteliers need to dig deeper into the desires and travel behavior of the Chinese traveler if they wish to seize demand from this booming market, writes Aradhana Khowala of Bridge.Over. "What companies need to work out are subtle ways to gain a reputation as a Chinese-friendly operation that enables hotels to make a 'nice to have' service a competitive value proposition based on a deep understanding of cultural nuances," Aradhana writes.

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