Hershey's Reese's Peanut Butter Cups came out on top in the chocolate category of the 2013 Harris Poll EquiTrend by Harris Interactive, with Ghirardelli taking the top spot for premium chocolate, Mars' Wrigley's Extra for gum, Mars' Life Savers for candy and Mondelez International's Oreo for cookies. Mars had the most products ranked among the top in each category of the poll.

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