Sustainability activists are pushing for consumers to celebrate "Fair Tuesday," a day for ethical consumption. Shoppers are urged to buy just one thing, but to make sure it's something ethically sourced and sustainably produced. "Rarely do we think about where our goods come from," says co-founder Ksenia Avdulova. "That's what got me thinking about using the power of social media to create a movement that would educate and inspire to buy ethically sourced gifts."

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