Smart device analysis company CrowdOptic recently gave Google Glass devices to staff members and cheerleaders at Stanford University during live sports events, and then created a fan's view compilation based on where those users looked. The CrowdOptic experiment removed blurry or irrelevant information in order to show marketers what fans look at during live sports events. "With sports, it is such a big [emphasis] to understand what the fans are doing. Marketers are honing in on what people are watching and doing," said Jon Fisher, CEO of CrowdOptic.

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