12/17/2013

Pricing is the biggest issue for consumer-product executives amid high unemployment, underemployment and low inflation, while commodity costs continue to rise. This environment is an ideal time to evaluate prices, especially as technology makes comparison easier than ever. With the depth of data available, 3D pricing modeling, which includes consumer, competitor and customer dynamics, can provide a solution to portfolio pricing, writes Jack Ryder, managing partner at Cadent Consulting Group.

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