12/5/2013

Advertising inventory for next year's Super Bowl has been entirely gobbled up, said Fox Sports executive Neil Mulcahy, indicating strong demand for spots in the big game. Automakers played a large role in selling out the inventory, and "there are indications that some advertisers are paying in a range between $4 million and $4.5 million" for a 30-second spot, Stuart Elliott writes.

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