China's Hainan province is a hot spot for hotel development. Starwood will open the Westin Sanya Haitang Bay Resort and the Westin Haikou. A third Westin is scheduled to open on Lingshui's Qingshui Bay just northeast of Sanya by the middle of next year. Kerzner, Marriott and Hard Rock Hotels are all developing properties in the area. "The natural beauty, tropical climate, attractively priced real estate, unspoiled and undeveloped land presents opportunities, and there has been a willingness of farmers to sell their land," said Elizabeth Winkle, an STR Global managing director.