12/6/2013

Business-to-business social efforts are not going to elicit the same emotional reactions that much of the business-to-consumer crowd can get on Facebook or Twitter, nor should they, Rob Patey writes. Social is a way to stay in the forefront of a customer's mind before and after the sale, but the focus for B2B marketers should be on the actual value of social efforts and not numbers of followers or virality.

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