12/13/2013

Some consumers have yet to embrace social networking, so there may still be significant opportunities to market a brand through traditional media relations, writes Maggie Patterson. "If your business has a strong local presence, you may want to look at your local TV stations and newspaper as a place to get started," Patterson writes. After learning as much as possible about these local news outlets, send an e-mail pitch that explains who you are and what your story idea is, she writes.

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