School leaders should take a cue from the business world and work to create a brand for their schools, according to Tony Sinanis, the lead learner from Cantiague Elementary School on Long Island, N.Y. In this blog post, he shares how his school started the journey. In addition to involving staff in the process, Sinanis describes how he engaged students in the process by asking them to tell their school's story using a free video application called Touchcast.

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