Hoteliers need to get their creative juices flowing to bring more millennial travelers to their bars, says Melanie Austin, an account executive with Patrick Henry Creative Promotions. "As millennial[s] continue to invest in the experiential value of dining, eye-catching drink presentation as well as innovative and even adventurous ingredients will continue to drive incremental sales, particularly in casual and upscale dining concepts in 2014," Austin said. Hotels should also integrate social media into their marketing efforts.

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