The holidays are here, and that's both an opportunity and a potential pitfall for social media marketers, Alison Zeringue writes. Many peoples' nerves are on edge, so it's essential that brands don't rub customers the wrong way with clumsy messaging. "Remember consumers' sensitivity to overt sales messages during this time of year and avoid using any religious figures unless appropriate for your company or non-profit," Zeringue writes.

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