Longo's has partnered with Godiva again and opened its second Godiva shop-in-shop in Toronto. The Longo's shop-in-shop features three components: dipping of truffles, strawberries or caramel bars into melted Godiva Belgian chocolate, a chocolate case situated next to Longo's bakery featuring Godiva's truffles, and the iconic premium gold gift boxes. Five more Godiva shop-in-shops are planned for supermarket locations -- another one in Longo's as well as locations in Montreal, Calgary and Vancouver. Godiva has opened a similar concept in the U.S. supermarket chain Wegmans.

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