When McCormick CEO Alan Wilson received an e-mail from a customer requesting help locating a discontinued spice, he personally responded and had his team search warehouses to send the remaining stock to the customer, whose picky 5-year-old loved the brand's Mediterranean Herb blend. "It was fortunate we had the product and could send them some. I think we've built a lifelong customer," Wilson said.

Full Story:
The Baltimore Sun

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