Nestle International Travel Retail's Perfect Store initiative helps drive confectionery category sales in travel retail. “Our mission to turn global passengers into global shoppers becomes more challenging every year, as they become better informed, better connected – and more demanding,” said NITR General Manager Devrim Cobek. NITR implemented its Perfect Store strategy with "insight-driven activations" at Amsterdam's Schiphol Airport, which has resulted in confectionery sales increasing by 17%.

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