Partying is a "civic duty" in the "It's your town" campaign for New Amsterdam vodka that includes the brand's first TV spots, which will run on cable networks including ESPN, FX, TBS and Travel Channel. The campaign from Muhtayzik/Hoffer will also include outdoor and digital ads, plus signage in bars and retail stores. The TV spots focus on attractive millennials partying with patriotic taglines such as "Be a model citizen" and "Practice the right to assemble."

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