Offering stock options can be a powerful way to attract the right and help employees stay engaged, entrepreneurs say. "If your team incentives are set up properly and aligned, everyone will be working together on the common goal of making the company successful," says Davy Kestens, CEO and co-founder of Sparkcentral. The equity you offer is likely to depend on where your company is in its growth cycle, notes Curtis Gattis, CEO of Leading Reach.

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