Pantene is taking its "Be Strong and Shine" campaign global after earning viral success with a video released in the Philippines that illuminates gender double standards in the workplace. The ad was posted online in early November and was shown on television in the Philippines. It began to get millions of views on YouTube after Facebook Chief Operating Officer Sheryl Sandberg praised the video on her Facebook page, writing, "This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways."

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