12/6/2013

Restaurant breakfast sales are on track to hit $47 billion this year, up 5% from 2012, and per capita spending on the morning meal rose 8% between 2007 and 2012, according to Packaged Facts. Limited-service eateries grabbed most of the growth, as cash-strapped consumers traded down and quickserve and fast-casual chains offered speedy service and a wider variety of breakfast offerings, the report says. A separate report from Technomic found that only about 20% of consumers are eating restaurant breakfasts more often, and suggested eateries could boost breakfast business with more all-day and late-night offerings.

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