In-vehicle technology options are more likely than vehicle performance to be a primary consideration among buyers in emerging markets, according to a report from Accenture. "Connected-vehicle technology is rapidly becoming a key car-purchasing criterion. As a result, it also is dominating much of the industry's advertising campaigns," said Luca Mentuccia of Accenture. "Going forward, consumer expectations for better technology will require that manufacturers provide more customized, interactive websites to better aid consumers in making car-buying decisions."

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