12/10/2013

Brands that try to replace social media marketers with 'bots and automated social media accounts are going to fall on their faces, Mark Smith writes. Automation is a powerful tool, but it still requires a human's judgment to deploy effectively, Smith writes. "Perfecting your social marketing is an art, not a science. Successfully mastering the art lies somewhere in between fully-automated social robots and a human team," he writes.

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