12/24/2013

A new study suggests tablets are a more friendly platform for advertising than desktops or laptops, with 56% of North Americans surveyed saying they're more receptive to ads on mobile device. "Tablets can’t be marginalized as a side note in media spend. Consumers are changing where they seek information and take action on other advertising channels like TV and magazines," said Glenn Humble, marketing director at Adroit Digital, which conducted the study.

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