The Weather Channel is expanding its footprint in Europe with its weather-intelligent marketing service WeatherFX in a partnership with media planner Starcom MediaVest. "This partnership will extend the reach of TWC's weather-intelligence marketing solutions to SMG's clients that include brands such as Heineken, Cineworld, Autoglass, Burger King and Novartis, allowing brands to tap into the power of real-time big data weather analytics," said Patrick Vogt, president of The Weather Company International.

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