Act quickly if you notice that a salesperson isn't paying attention to the feedback you have given him or her, advises Kevin Davis, president of TopLine Leadership. "If you let the issue go, and fail to deal with it in a timely manner, then your problem performer may assume their poor performance is acceptable to you," he warns. You'll want to prepare carefully for this conversation and focus on the behavior that needs to be corrected rather than criticize the salesperson, he writes.

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