The reason inbound marketing will create more than 70% of all demand generation by 2015 as projected by SiriusDecisions is changes in consumer attitudes and buying patterns, Russell Kern writes. Consumers are digitally connected most of the time and more greatly influenced by their connections as a result, giving marketers new ways to reach them. The buying process is no longer linear, and Kern recommends multiple ways for marketers to take advantage of this.

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