Business-to-business brands that have had success using YouTube as a persuasive marketing tool include American Express and Hubspot, Jonathan Westbrook writes. Volvo garnered 60 millions views for its Jean-Claude Van Damme "Epic Split" video, while Intel and Cisco focused on volume and have each cleared more than 60,000 subscribers. 2013 was "the year that YouTube as a marketing channel started to be taken seriously by companies of all sizes," Westbrook writes.

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