Ace Metrix has recognized Google as the most effective advertiser of 2013, awarding it Brand of the Year as well as Ad of the Year for its year-in-search "Google Zeitgeist" recap spot from adam&eveDDB in London. "Google's emergence as a storytelling force is not a recent phenomenon ... but 2013 represented a watershed moment for the brand," said Peter Daboll, CEO of Ace Metrix.

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