1/17/2014

Facebook has lost 25.3% of its teenage audience in the past three years but has continued to pick up older users in their place, according to iStrategyLabs. The company got the information from Facebook's advertising tool allowing it to target age groups, and noted that teens fell from 13.1 million to 9.8 million since 2011, but users over 55 grew 80.4%. Today's teens are turning to "Snapchat, Twitter, Instagram" and others, said iStrategyLabs Chief Marketing Officer DJ Saul.

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USA Today

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