The emergence of the high-end Chinese traveler, the shopping habits of the wealthy and the importance of building close relationships with customers were major themes during the first day of the National Retail Federation’s 103rd annual convention, writes Marie Driscoll. Robert Cheng, vice president of marketing at Peninsula Hotels, noted during his presentation that his company is seeing an increase in the number of Chinese guests focused on dining and cultural experiences. “We are seeing the emergence of a high-end Chinese traveler,” he said. “They travel more frequently, stay longer and are not part of groups.”

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