Financial regulators' recent final guidance on social media says that relevant risk-management measures should be evaluated even by institutions that don't engage in social media, Nancy Derr-Castiglione writes. "For nonparticipants, the guidance says that those financial institution[s] should still consider the potential for negative comments or complaints that may arise within the many social media platforms, and when appropriate, evaluate, what, if any, action it will take to monitor them and respond," she writes.

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