1/28/2014

DISH Network and DIRECTV, which together are available in more than 20 million homes, have teamed up to offer addressable political ads. The rival satcasters plan to launch an office in Washington, D.C., with a staff of five to run the joint ad program. "Political spending is a rapidly growing market, and this allows us to go after new money," said DISH's senior vice president of media sales, Warren Schlichting.

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