Since the first surgeon general's report on smoking was released in 1964, the U.S. has made significant progress in reducing smoking rates among youths, but the introduction of electronic cigarettes offers a new way to get the next generation of children addicted to nicotine, asserts Dr. Ruth A. Etzel, the World Health Organization's former senior officer for environmental health research. "We should take steps to ban the advertising of e-cigarettes and prohibit their use indoors to ensure that the next generation does not suffer the consequences," she writes.

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