A new service planned by eBay would allow brands to sell directly to consumers online as part of a network. Mobile is expected to figure prominently in The Plaza project. "Mobile is a place [eBay is] very comfortable with, and their popular commerce-enabled app means they can leverage location-based functionality for push messaging, real-time customized discounts, etc., in a way the competition might find hard to match," said Wilson Kerr of Unbound Commerce.

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