For its new Upbeat protein drink, the U.K.-based Good Whey Co. chose labels that were soft to the touch, had a matte appearance and sustainability benefits. The Eastman Embrace HY copolyster labels are 30% lower in density and allow for the use of a clear, recyclable PET bottle. Twin perforations allow consumers to simply tear off the label, making the bottle easier to detect in the recycling stream.

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