1/23/2014

Rovio is expanding its brand and becoming more than a game studio, according to Peter Vesterbacka, the company's chief marketing officer. "With Angry Birds, we created a brand that people know and trust," he says in this interview. "We are now active in all areas of entertainment." Rovio is branching into educational products, and it looks to the branding efforts of Coca-Cola and Nintendo for inspiration, Vesterbacka says.

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