Green business leaders need to start speaking a language everyone can understand, writes Brendan May. Too many rely on jargon that sounds good to eco-business insiders but has little meaning to consumers and other nonspecialists. "None of this is resonating outside the cozy sustainable business community, which is possibly rivalled only by the Vatican in terms of its inward-looking ability to speak entirely to itself," May writes.

Full Story:

Related Summaries