1/6/2014

Bringing influencers on board with your brand is about more than handing out samples, Cassie Hughes and Gabrey Means write. It's important to give influencers an experience along with a product, such as an event or exclusive offer that provides a first look. "If discovery is their first love, their second love is sharing that discovery, ideally offering their friends a taste of the insider access they enjoyed," Hughes and Means write.

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