1/20/2014

Leatherhead Food Research named the five food trends for 2014: health and wellness, natural sugar alternatives, skeptical shoppers, trust-building product claims and supply chain transparency. Consumers also felt deceived after stories like the European horsemeat scandal broke, and companies will have to work to regain consumers' confidence through attention to product claims, said Emma Gubisch, strategic insights manager for Leatherhead Food Research.

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