Companies are increasing their spending on product fragrance research, as scent is a powerful factor in consumers' repeat purchases and also helps signal a product's cleaning chops, according to this article. Meanwhile, floral scents in laundry detergents make the chore more pleasant. "If formulators create products with wonderful, long-lasting fragrances, they can make household chores less of a chore," said Sue Philips, founder of Scenterprises.

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