President Barack Obama's pledge Friday to rein in the National Security Agency's broad digital surveillance program was greeted by marketers for its potential to relieve some consumer privacy concerns. However, the Direct Marketing Association protested the president's comments that it said connected the gathering of marketing data with NSA spying. "Consumers have transparency, and very robust and meaningful choices about how their data is used for marketing purposes. The same, of course, is not true when it comes to government surveillance," DMA Vice President Rachel Thomas said.

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