Major League Baseball hopes to cultivate a stronger fan base among the 12-to-34 set via a weekly show that will air on MTV2 during baseball season. Produced at MLB's Fan Cave production facility in New York, the show will look at players' private lives and feature musicians and actors as guests. "Tonally, the show is focused on everything that happens off the field," said Paul Ricci, MTV2's senior vice president and head of development.

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